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When picking out a wine gift in a bricks-and-mortar store, you are able to take in your surroundings and get a feel for how the wine is being treated. Extreme heat or cold, direct sunlight, and dramatic temperature fluctuations are all enemies of wine. If you notice any of these conditions in a store, it's probably best not to shop there. However, if you're shopping online, check the frequently asked questions area to find information on how the online company stores their wine for future purchase.