Some wine Web sites take the guess work out of purchasing a wine gift for a specific occasion by carefully choosing event-appropriate wines for your loved ones. For example, Web sites such as mywinesdirect.com, offer a "cellar starter pack" for newlyweds, a gift pack that includes Champagnes for celebrations such as anniversaries or new babies, an "Estate" gift pack (wines labeled "Estate" are of high quality) for Housewarming gifts, etc.

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