April 18, 2008, Newsletter Issue #93: New Contraption Makes Wine Making Easy

Tip of the Week

You've heard of an iPod, but have you heard of a WinePod? Similar to the way way iPods have made listening to music easy, WinePods are promising to make wine making easy. Now that consumers are able to adopt vines, participate in hands-on wine camps and blend their own wines at custom crush facilities, you might be wondering how long it will be before professional winemakers are rendered obsolete. That's not likely to happen anytime soon, but a new machine called a WinePod could turn thousands of regular folks into instant winemakers. It's an all-in-one "home winery" that does everything from crushing to fermentation to acting as the user's winemaking consultant. Just order the grapes, pop them into the machine and hit the "on" button. A sleek, egg-shaped, stainless steel contraption, the WinePod is priced at $2,000. It's a 4-foot-tall, compact enough to even fit in an apartment.

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